Role: Creative
Responsibilities: Assisted ideation, concepting, creative strategy, copywriting and building pitch decks. Grew relationships with the Spotify events team, brought lived community and cultural insights as a long time Brooklynite, and assisted in styling and curating the store.

Spotify wanted to participate in the “Get Ready With Me” trend by rebranding it to “Get Ready With Music.” They created a playful survey in app where users selected their outfit and mood to then be served the perfect playlist to go with it. Our job was launching this feature with an immersive shopping experience that allowed shoppers to shop with sound. We collaborated with a neighborhood favorite Other People’s clothes. We completely building out and re-styling the store overnight, dividing it into moods and textures like “shiny,” “buzzy” and “cozy.” Above each of these sections had a directional speaker above playing a curated playlist. We kicked off the store with a influencer invite event where it-girls had the opportunity to be styled by the one and only Tan France. The store was open for four days, each day featured a local DJ.

KPIs
2.8K guests over four consumer days
35 minute average dwell time
Highest sayles in one day ever at OPC
1.5K+ tote bags distributed

Target Pride

Role: Lead Creative
Responsibilities: Lead ideation, concepting and creative strategy, copywriting and building pitch decks. Grew relationships with longstanding clients, managed multiple stakeholder needs and curated local talent.

For Target Youth Pride 2022, we activated at both NYC pride and Minneapolis Pride. At both we aimed to create a safer space for LGBTQIA+ youth, focusing on self expression and community. We prominently showcased Target’s collaborations with LGBTQIA+ artists, created opportunities for young people to learn from one another, shared the mic with talented local BIPOC drag performers, and of course offered plenty of opportunities for snapping pics with friends old and new.

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KPIs
3000+ Atendees
12K Photos taken with #TakePride letters
8K+ samples given away at NYC
1K+ advice cards written

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OGX Gov Ball

Role: Creative Strategist
Responsibilities: Worked collaboratively on ideation, creative strategy and copywriting with lead creative. Personally pitched winning direction. Worked closely with the design team on prop styling and art direction.

At OGX “Love is in the House” We created every Gen Zer’s Y2K Barbie Dreamhouse fantasy. We sneaked in nostalgic easter eggs wherever we could fit and created countless slumber party inspired photo moments. Besties got to know OGX, got their hair done and took the glamest pics.

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KPIs
35M+ earned press and social media impressions
29.2M+ total IG impressions, (512% increase from previous year)
1.7K glambooth photos shared
600+ Y2K hair do’s styled (179% increase from previous year)
55% sales increase during same period last year

Press:
BizBash “Love Wins: 10 June Pride Month Events Giving Us Heart Eyes”
Vulture “A Review of Every Single Act at Gov Ball 2022”

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BEIS

Role: Lead Creative
Responsibilities: Pitched and won RFP and built trust and excitement with a new client. Owned creative strategy; copywriting, concepting the overarching theme, programming, VIP party, and purchase incentivization. Concepted and built the AR filters.

BÉIS is an entirely ecommerce brand, this popup was an opportunity for pave the way for how BÉIS shows up IRL. The experience was inspired by their limited edition Terry Collection. Thus, we created the premier LA staycation destination - The BÉIS Motel. The retro-chic popup was all-inclusive with a VIP party, refreshing weekend activations and plenty of moments for surprise and delight.

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KPIs
8K visitors
600+ sales
100K+ in sales
500+ slushies handed out
31K+ AR filter impressions

Press:
WWD “First Look: Shay Mitchell’s Béis to Unveil Pop-up at The Grove in L.A”
BizBash “Vacay State of Mind: Shay Mitchell's BÉIS Hosts Motel Pop-Up in LA”
BizBash “Top Trending Stories on BizBash: June 2022”
Uncover LA “Shay Mitchell's Chic Travel Brand Béis Is Popping Up at The Grove Soon”

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Work